Thursday, February 18
How can innovative use of technology draw more spectators to the sporting events and how can it give the spectators engagement and added excitement on the sporting venues?
To give answers on these questions we have invited both technology experts and several representatives from both sporting and cultural events that have much knowledge to share to both organizers and sponsors of sporting events. This will be 3 hours of presentations, panel discussion, dialogue and networking.
|15.00||Welcome by Pro Rector Jens Uwe Korten, Lillehammer University College|
|15.05||How can innovative use of technology give the spectators engagement and added excitement on sporting venues? With cases from Dallas Cowboys and Real Madrid to Birkebeineren ski stadium.
By Niels Røine, Business Development Manager, sports & entertainment (IOE) at Cisco
|15.35||Challenges and opportunities for sports and sponsorship in the digital era.
By Michael Holland
|16.05||Ski Flying in Vikersund: How Social Media is used before and during the event.
By Gry Finsrud, Head of digital media, vikersund.no
|16.45||“Gamification of Ski events” – experiences from the FIS Nordic World Ski Championships 2015 in Falun.
By Magnus Björkman and Jon Bylund, Tension
|18.00||End of seminar/networking|
Venue: Lillehammer University College, Auditorium C
Registration: Follow the link.
For information on transportation and parking, see the practical information page.
In collaboration With: