Technology and Sport Consumption

YOGtwinn tip

Photo: Esben Haakenstad /Lillehammer 2016 YOG

Thursday, February 18

How can innovative use of technology draw more spectators to the sporting events and how can it give the spectators engagement and added excitement on the sporting venues?

To give answers on these questions we have invited both technology experts and several representatives from both sporting and cultural events that have much knowledge to share to both organizers and sponsors of sporting events. This will be 3 hours of presentations, panel discussion, dialogue and networking.



15.00 Welcome by Pro Rector Jens Uwe Korten, Lillehammer University College
15.05 How can innovative use of technology give the spectators engagement and added excitement on sporting venues? With cases from Dallas Cowboys and Real Madrid to Birkebeineren ski stadium.
By Niels Røine, Business Development Manager, sports & entertainment (IOE) at Cisco
15.35 Challenges and opportunities for sports and sponsorship in the digital era.
By Michael Holland
16.05 Ski Flying in Vikersund: How Social Media is used before and during the event.
By Gry Finsrud, Head of digital media,
16.25 Coffee break
16.45 “Gamification of Ski events” – experiences from the FIS Nordic World Ski Championships 2015 in Falun.
By Magnus Björkman and Jon Bylund, Tension
17.15 Panel discussion
18.00 End of seminar/networking

Venue: Lillehammer University College, Auditorium C

Registration: Follow the link.

For information on transportation and parking, see the practical information page.

In collaboration With:



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